Friday, April 6, 2012

Enjoy a professional Spring Break with SCPRSA soon!


As thoughts reflect this weekend toward faith, family and fun, we may find ourselves yearning for another Spring-time staple in our schedules…Spring Break! While most of us may be far-removed from that carefree week of sun and fun (unless we now enjoy it vicariously through our children), I have recently gained a special perspective on Spring Break from the college students I teach at North Greenville University.

As an adjunct professor of Public Relations in the Mass Communication department at NGU, I enjoy training a bright and energetic group of young adults toward careers in PR. I teach mostly upperclassmen, many of whom are currently preparing for graduation and interviewing for their first jobs.  After our official Spring Break a few weeks ago, I was reminded that my conscientious class views the break as a short respite from tests, projects and papers before the last few months of their college careers end and their professional ones begin. They all have goals and dreams for the future, and they’re ready to tackle what needs to be done now in order to get to the next season of life. But, maybe more importantly, they want to enjoy what they have now before things ultimately change. Many of them spent their Spring Breaks on mission trips and service projects with their fellow students, while some took time to be with family, knowing it might be the last chance for unhurried vacation time before that first full-time job starts.

Their mature attitudes struck a chord with me, and I thought about how we as professionals often get too ahead of ourselves, rushing through tasks and opportunities because the next big thing is in sight rather than learning and growing from the circumstances that are right in front of us. How often do we miss the moment because we are ten minutes (or months) ahead in our planning?

No, I’m not saying that we shouldn’t plan; that’s probably against our very nature as PR practitioners. But, just maybe, you need to take a mental Spring Break and step away from client needs and project demands to let yourself think about your own career and how you can learn and grow professionally from those around you. There is a wealth of knowledge through the resources of PRSA and our S.C. Chapter to help you accomplish just that.

Consider an upcoming lunch break to one of our luncheons across the state. Yes, we know it’s hard to pull yourself away from your daily work responsibilities and you also have tons of errands vying for a midday timeslot, but the investment you make by meeting other PR practitioners and learning more about the chosen topic is well worth the sacrifice of time.

Or, maybe you need a night out with the top PR practitioners in the state? Our annual Mercury Awards banquet will be held Thursday, May 3 in the beautiful garden setting of Columbia’s historic Springdale House and Gardens, and today is the last day to grab tickets at the Early Bird rate.  http://www.scprsa.org/SCPRSAMercurywinners.htm

Go ahead, book your Spring Break with us now. We’ll look forward to celebrating your escape from the daily routine and growing professionally right along with you.

Author: Ansley Welchel, APR is principal of Dovetale PR & Communications in Greenville and serves as an adjunct professor at North Greenville University.



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