When asked what the next hot social media tool is, public relations
professionals will answer almost unanimously: Pinterest.
Still in its early stages as a social media platform, Pinterest caters
to what we have long discovered to be the most engaging online content -
images. The site acts as a virtual pinboard for users to organize and share
images they find on the web. These graphics can be organized as a way to plan
weddings, gather fashion ideas, decorate a home or save recipes. And with more
than 10 million registered users (and growing), Pinterest is worth paying
attention to.
But what are the
opportunities for the brands we work with?
·
Images shared on Pinterest can be linked to websites for additional
information, videos or even to buy online. In fact, Pinterest is driving
more traffic than Google+, LinkedIn and MySpace combined.
·
If you're part of the consumer goods industry, there's a good chance
that images of your product are already being pinned on the site. Do a quick
search for your brand to find out, and use Pinterest as a way to participate in
these conversations.
·
Pinterest offers one more opportunity to be a part of your customers’
lives. If you choose to join the site as a brand, re-pin and post images not
just of your products (in fact, your products should only represent a small
percentage of your posts), but images that fit into your audience's lifestyle.
As with any social media site, research Pinterest in depth and plan an
engagement strategy for your brand before you jump in.
There are few brands on Pinterest at this time, but the number is quickly
growing. What are the most insightful articles or blog posts have you read
about the site? What are a few key points in your Pinterest strategy if you
plan to participate? Share your thoughts in the comments section.
Author:
Caitlin Greeley is an account manager at Greenville-based Full Circle
Public Relations and co-chair
of the SCPRSA Professional Development Committee.
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