Tuesday, June 21, 2016

SCPRSA June Event: Palmetto Health, 2015 Columbia Flood Response and Crisis Communications


Presenters Include:


Tammie Epps
Media Relations Manager
Palmetto Health Marketing & Communications
@tammiecepps

Shalama Jackson
Media Relations Specialist
Palmetto Health Marketing & Communications
@shalamajackson

Jay Hamm
Chief Operating Officer
Palmetto Health Richland
@hamm_jay


Palmetto Health responds to 1,000-year flood 

South Carolinians went to bed and woke up to the largest amount of water to hit the state in the last century. The 1,000-year flood presented challenges for the entire community but Palmetto Health’s hospital system’s needs were heightened. There wasn’t adequate water quality to care for patients and many couldn’t be discharged because they have nowhere to go. Palmetto Health’s Emergency management team went into action to determine the best way to meet the needs of the 1,100 bed health care system. Communications was at the center of each discussion with the Marketing and Communications leading the effort.

 Palmetto Health’s Emergency Management Team went into action to determine the best way to meet the needs of the 1,100 bed health care system. Every discipline in the hospital system was being deployed to ensure patients could be cared for at the hospital and evacuation would only be considered when all other options had been exhausted.

 

The presentation includes:
• Challenges faced when a 1,000-year flood devastated many counties in South Carolina and caused a major disruption to the City of Columbia water supply
• Palmetto Health’s emergency planning, training and exercises aided in the response and recovery • Palmetto Health’s Emergency Management Team coordinated with local, state and federal resources to secure resources they needed
• Lessons learned from this catastrophic flood event
• Communications vehicles were deployed to assist with the important role that communications played in the success of the hospital system to handle the disaster.

Here is a video produced telling the story of Palmetto Health's response. 

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