September for PRSA and SCPRSA is ethics month. I hope to
raise your awareness of ethics.
Ethics is moral principles that govern a person's or group's
behavior. Keep in mind you need to think as if you had “skin in the game.”
What about Dr. Huxtable, Bill Cosby? I’m sure you’ve seen
bits and pieces of this continuing story.
Assuming the media did its due
diligence, there appears to be a history of the actor’s misconduct. If the
accusations were correct, would you have continued to be his publicist?
In our society there are many issues that should make us
think about ethics and the golden rule. Many of them are not black and white;
they must be considered individually and personal conclusions drawn. I trust this example has made you think about
ethics.
Joe S. Jones, APR, joe@jma-associations.com
SCPRSA
Jones, McAden & Associates

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