On July 25, GOP Presidential candidate Mitt Romney shared
with NBC reporters that he felt the security surrounding the London Olympics
“disconcerting.” The following 48 hours for Mitt proved taxing as London-based
media slammed the candidate for his criticism, citing that his own Salt
Lake-based Olympics were basically “in the middle of nowhere” and that anyone
could oversee those. The nickname “Mitt
the Twit” even found its way to the headlines, while London’s mayor
defended his country’s readiness and the Prime Minister continued to look
irritated. What a PR snafu….
Not only did it appear to the American public that Mitt was
offending a European partner, but he was also doing it on a global scale with
all eyes on London and the Olympics. Obama’s campaign team must have been
salivating over this GOP tar baby. It pretty much came wrapped with a bow!
By Friday, two days later, Mitt was spouting a different
tune. His “TODAY”
show interview included sound bytes sharing his resounding confidence in
London’s readiness – ‘no doubt in his mind’ proclaimed the candidate, as his
wife distracted viewers with chatter about her own horse competing in the
Olympics for dressage. Did the 180 make a difference? Was it too little too
late for Mitt? Did the horse really need mentioning???
We’ll see how this plays out by media over the next few
weeks, but I think it’s safe to say that Mitt should watch the Olympics from
his couch this year and leave the media interviews to the athletes.

No comments:
Post a Comment