I’m on a plane headed back from the national PRSA Leadership Rally where current and future SCPRSA Presidents get together to learn about leadership skills and techniques to move our chapters forward. It was such an honor to represent SCPRSA among so many distinguished leaders. Many of the people I spoke with from other chapters around the country are experiencing some of the same challenges that we have recently faced: decreased membership, decreased luncheon participation and increased competition from other organizations. I’m returning home armed with great ideas and enthusiasm to help us overcome the obstacles we have faced over the past few years.
To help us address these challenges and prepare for the future, your SCPRSA Board is developing a five year strategic plan. Our goals center around five pillars: Programming, Membership, Sponsorship, Scholarship and Board Structure (shown in priority order). The board is currently developing strategic measurable goals for each of these pillars.
We are putting together a task force for each of the five pillars and would really like to have your participation. Participation will not include a major time commitment, but your open and honest feedback will be required. Please contact me if you are interested in getting involved. The strategic plan will be shared with you later this fall. Stay tuned for updates as they progress.
Speaking of strategic leadership, we need YOU! In a few weeks, you’ll receive via email a call for nominations. Perhaps you’ve thought about assuming a leadership role. This nomination process is an opportunity to share your interests with us. Whether you are a member who was once active and wants to reignite your participation, or you are a new graduate ready to get your career started in the right direction, I hope you’ll considering joining our dynamic group of leaders (It’s really fun serving SCPRSA, not to mention incredible networking and leadership development!). Be on the lookout for our call for nominations.
We’re moving from good to great and hope you’ll join us as we journey forward.
Warm Regards,
Alice Grey Harrison, APR
SCPRSA President
alicegrey.harrison@dhgllp.com
864.213.4042
PS – Have you checked out some of the FREE professional development opportunities? What a great membership benefit new for 2012!
June 26 - Spotting trends requires a combination of knowing your business and your customer, and keeping an eye on what is happening around you. Don’t miss your opportunity to learn “How To Be the Best Trend Spotter: An Introduction for Learning How to Read the Signs.” Participate in this webinar and learn how to look through the big-picture/small-picture view that will allow you to better identify emerging trends that will affect your business. Register today.
July 12 - No matter what your level of expertise is in brand marketing, learn about “Bringing the Power of PR to Brand Marketing.” You will hear how to build brands with public relations insights and strategies. Register today.
July 26
Next, explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy, during “Developing a Strategic Mindset.” Communicating strategy and managing change will also be discussed. Register today.
For a complete listing of PRSA Professional Development learning opportunities, visit the Calendar of Events.
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